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Google Inc. on Friday launched a program that gives ad publishers the option of displaying an "advertise-on-this-site" link that takes advertisers to the search engine.

The initiative is an extension of Google's site-targeted advertising program AdSense, which launched this year. The link takes potential advertisers to a page where they can create an ad that's target to the publisher's site.

"Advertise on this site" links in your ad units let advertisers know they have the opportunity to place ads on your site, and enable them to act precisely at their moment of interest with the click of a mouse.

More info : Onsite Advertiser Sign-Up